Moz Pro SEO Tools Review

Formerly known as SEOmoz, Moz has become one of the best SEO tools since its inception in 2004. MozProthe site’s monthly subscription, includes a wide range of features designed to facilitate more effective SEO campaigns and improve your digital marketing results.

Moz includes an incredibly robust feature set, so other services may be easier for businesses new to SEO to understand. That said, Moz is currently one of the best overall options for SEO marketing. Its versatile toolkit makes it a great all-in-one platform for small and large businesses.

Packages and prices

Moz Pro is available at four price points, each with different features and monthly limits. All annual subscriptions come with a 20% discount, so you should consider paying upfront if you know you’ll continue to use the service.

Standard costs $99 per month and is designed for businesses that are new to SEO or have relatively limited needs. Standard users can create only 150 keyword queries per month and are excluded from important features like keyword lists and report templates.

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(Image credit: Moz)

At $179 per month, the Medium tier introduces higher monthly limits on nearly every feature and adds support for report templates and keyword lists. You can also start with a 30-day free trial of Medium before deciding whether or not to pay a monthly subscription.

Large is available for $249 per month. Although it does not add any functionality compared to Medium, it offers significantly higher limits compared to the two lower plans. For example, standard users can start up to five campaigns per month, while average users are limited to ten. Heavy users can create up to 25.

Finally, Premium costs $599 per month and offers the highest limits of any plan with 50 campaigns, 30,000 monthly keyword queries, and 100 keyword lists. Premium allows users to explore sites ten times faster than the other three plans.

Characteristics

Keyword Explorer

Keyword Explorer simplifies SEO analysis and helps subscribers determine which queries visitors are using. For a given keyword, you can view difficulty, volume, organic CTR percentage, priority score, mentions, and more. via Keyword Explorer.

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(Image credit: Moz)

SEO mining

Minor site issues like missing tags and broken links can have a major impact on SEO. The Moz SEO crawler checks your site for common issues and explains the impact of each issue. It automatically crawls once a week, so you won’t have to worry about missing any ongoing issues.

Moz Pro provides powerful tools to help you develop a better backlink profile as well as proprietary metrics for detailed analysis. You can track your own performance over time or compare results with top competitors.

MozLocal

You can subscribe to Moz Local at one of three pricing tiers: Basic ($129 per year), Plus ($199), and Complete ($299). Plus introduces aggregator submission to Factual, Infogroup and Localeze while Complete adds social publishing plus review monitoring and management

Moz Local is a separate subscription focused on local SEO marketing. It automatically stores, cleans and updates location data across the web to maximize visibility. The subscription also includes additional features such as duplicate removal, deep Google and Facebook integration, and a store locator.

You can subscribe to Moz Local at one of three pricing tiers: Basic ($129 per year), Plus ($199), and Complete ($299). Plus introduces aggregator submission to Factual, Infogroup, and Localeze while Complete adds social publishing as well as review monitoring and management.

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(Image credit: Moz)

Interface and in use

The Moz interface is very easy to use, with a sleek and professional design that streamlines countless SEO-related tasks. Although the service includes complex features, it’s easy to figure out exactly how to find what you’re looking for.

In addition to access via the website, the MozBar offers instant access to the most important metrics. It also includes handy features like custom searches, page overlays, and an on-page highlighter. The MozBar allows you to analyze SEO metrics without going through the website.

There’s no mobile app for Moz Pro or Moz Local, so you’ll need to go to the website to use the service on your phone or tablet. Although the site works well on mobile devices, it is clearly intended for use on desktops and laptops.

Support

Moz offers very informative resources covering all areas of the service. If you’re new to SEO marketing, start with the Beginner’s Guide to SEO. From there, it’s easy to learn more in the SEO Learning Center or by asking questions in the Moz Community.

If you need more help, you can also contact the support team directly by email or through the website. Moz has teams in Seattle, Vancouver, London, and Australia, so you should get a quick response any time of the day. Unfortunately, there is currently no option for phone or live chat support.

The competition

While many platforms focus on a certain area of ​​SEO, Moz Pro comes with an expansive range of features for keyword and competitor research, SEO crawling, backlink profiles, and more. It is one of the most comprehensive services for any business interested in SEO marketing.

On the other hand, this depth can make learning somewhat complicated. If you’re new to SEO or have relatively small-scale needs, a more targeted and affordable service might be the best option.

final verdict

With a Moz Pro subscription, you’ll have virtually everything you need to optimize your site for search engines. While $99 per month might seem like a lot for your first SEO service, it can easily fetch a lot more than the subscription fee. All things considered, Moz Pro is among the best SEO platforms.

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