9 SEO tools to monitor your website performance

Quick: How do you rate your company’s SEO performance? The speed of your site? The number of backlinks?

If you don’t know, it’s not the end of the world. If you don’t even know how to check these metrics, you might want to start looking at some tools. Why? By regularly measuring these elements of your web performance, you will better understand where to make improvements and where not to. This will help your website perform at its peak performance, which benefits your business through better organic traffic, higher lead generation, and more.

Need help choosing the best SEO tools? Keep reading for a quick list curated by our SEO and website consultants in Lynton.

Moz – Moz is a well-known and reputable SEO software that helps you increase traffic, rankings, and visibility in search results. Moz comes with various features like comprehensive site audits to uncover technical SEO issues, rank tracking, backlink analysis to uncover your domain authority, and keyword research.

Semrush – Semrush is a tool similar to Moz. With keyword research, on-page SEO, local SEO, rank tracking, link building, and competitor analysis tools, you’ll be able to enjoy a lot of features in one platform.

SEO Site Check – Do you remember how we asked you about your company’s SEO performance? SEO Site Check Up is a free tool that will instantly answer this question for you. It analyzes any SEO issues your website may have due to missing alt tags, broken links, etc.

howling frog – Screaming Frog is another example of a website crawler that helps improve on-page SEO. It extracts data from your website and audits up to 500 URLs for free, providing a report on broken links, duplicate content and metadata.

Copyscape – Are you particularly concerned about duplicate content or plagiarized work? Both can disrupt Google’s search algorithm. Copyscape is an online plagiarism detection site that checks to see if similar text (or exact text) appears on your site and across the web.

Google Search Center – Google Search Central (formerly Search Console or Webmasters) analyzes your site’s impressions, clicks and position on Google, giving you insights on how to improve your rankings. You can also crawl your site, review your index coverage, and be alerted to SEO and website speed issues.

HubSpot Website Reviewer – Do you want to evaluate your entire online marketing strategy? Plug your URL into HubSpot’s website evaluator and you’ll get a quick report on everything from your SEO, blogging, social media, lead generation, and mobile efforts.

Site Analyzer – Site Analyzer is another website crawling tool that scans URLs and offers quick SEO analysis. Like many others on this list, you can use this tool to fix any technical SEO issues and improve your SEO and rankings.

Contact us for SEO advice

I hope one or more of these tools caught your eye. Each of these can help you monitor and optimize your SEO to ensure your website is running at optimal speeds and functionality. However, looking at a list of solutions and using them are two completely different things!


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