6 New SEO Tools That Predict the Impacts of Google’s Algorithm Update
Easily see content and link strength with Spotlight Focus
Spotlight Focus works like a search engine.
It can determine the key topic for a given page in moments.
Now you can understand how to compare and improve both the citation/link structure and the entity topic group that immediately surrounds the target page place in the Knowledge Graph.
Additionally, Spotlight Focus formulates a basket of phrases that each have a weighted score, based on inbound link strength, anchor text in inbound links, and page content.
Discover the true expertise of your writers
Expertise is one of the biggest contributors to highly ranked content.
How to define expertise?
Elon Musk says the best way to interview an employee is if someone says they led a project, ask them for the details.
If they really ran the project, they’ll know every detail.
If they were just part of the project, they wouldn’t.
Much like Musk, Google can tell the difference between who knows the written content and who is just regurgitating it.
How can you make sure your content ticks the “expertise” part of EAT?
Market Brewery Expert rating can help.
YMYL: Improve your SEO content expertise score
If your content falls under the Your Money or Your Life (YMYL) verticals, this tool is for you.
Expertise is what signals to Google that this content is useful to readers.
The higher your content and the expertise of your writer, the higher the potential position on the SERPs.
Market Brew’s expertise score represents the percentage of content that has been written on the topic.
The highest scores are associated with expert writers.
How does the expertise algorithm work?
First, each of the named entities linked below is searched in the Market Brew Knowledge Graph.
Named entities that are closely related are also retrieved.
Each named entity is associated with a digest, and all these digests are then merged to form a content cluster.
Stop words are removed and a calculation is made to see how much the content below overlaps with the “expert” content.
Then visit Market Brew’s Projector screen to determine missing content needed for higher Expertise scores.
Here, the content on the target page has 42% of the overall potential content on the keyword phrase “personal injury lawyer”.
You can now click on expert topics and grab summary snippets to add to your existing page content.
Accelerate internal link restructurings with automatic insights
Wondering where to strategically add Link Flow to get the best internal linking impact?
With the Link Stream Search feature, Market Brew makes this hurdle a thing of the past.
This tool helps you immediately fill in statistical gaps if needed.
Now you can seamlessly accelerate your internal linking strategy.
How does Link Flow Finder work?
Simply grab your page and let Market Brew’s Market Focus algorithm detect the best locations for highly effective internal linking.
Link Flow Finder then uses these keywords and entities to perform a proximity search on all other pages on the site.
You instantly see exactly which text fragments will give you the greatest beneficial impact, according to the search engine’s current algorithm.
To access the Link Flow Finder page, click the plus sign to the left of any line on the Link Flow Distribution screen.
From this page, Market Brew identifies where to add links to the target page using the highlighted snippets.
Snippets are ranked by the most potential net share of link flow, making this process a very powerful approach to shaping the distribution and balance of link flow.
Automatically generate a schema and be seen on the SERPs
It now takes less than two minutes to determine and create the best scheme to elevate your client’s position.
On every Spotlight screen, you will find a tab called “Scheme”.
Here you can automatically generate and modify a schema.org script that can be placed on the page to link directly to Google’s Knowledge Graph.
Market Brew users can use this script, which uses the “sameAs” schema markup, to guide search engines.
Categorize and Prioritize SEO Tasks with Market Brew Teams
Keep your teams on track with your current search engine patterns, experiments, and entity data with Market Brew Teams.
Use Teams to organize your data and view all model-recommended optimization tasks.
Add team leaders and workers to give them access to the different search engine templates.
Overall, the SEO Teams Feature is a beautiful CRM solution that brings together all of Market Brew’s search engine models, or analytics groups, in one central place.
You can view tasks directly from Teams screens.
There, you can quickly dive into the specific problem in the search engine and get recommendations on how to fix the statistical discrepancy between your target page and the top performer.
Getting started with Market Brew 2.0
Ready to see how your website will hold up to the next algorithm change?
Excited about the possibilities you can unlock with real-time research data?
Get started with Market Brew 2.0!
There are two ways to license the Market Brew software platform.
Home Market Brewing Plans
Brands can license the software for their internal SEO teams and third-party vendors with a 20% wholesale price.
Agency Market Brewing Plans
Agencies have the option of an SEO Reseller License which unlocks a proven sales funnel, 50% bulk pricing, and support from Market Brew’s research engineering team.
Increase your income with a reseller plan
The reseller plan comes with Market Brew’s proven sales funnel techniques that show agencies exactly how to:
- Generate leads.
- Qualify prospects.
- Close and manage their own Market Brew accounts using Market Brew’s sales and prospecting tools.
Agencies can get the reseller license for just $65,000/year.
Head to the Market brew price page for details.