26 Free SEO Tools for Marketers
To optimize your website for search engines, you need a variety of tools to monitor performance and uncover opportunities. Fortunately, many of these tools are free.
Here is a list of free search engine optimization tools. There are tools for keyword analysis, link checking and building, site testing, competitive review, and more. All of these tools are free, although some offer additional premium features.
Free SEO Tools
Varvy SEO tool. The most basic step in SEO is to follow Google’s guidelines. This tool checks if your site is following the guidelines and offers fixes.
Browse. Browseo is a tool for browsing pages through the eyes of a search engine. View your web page without the distractions caused by styling. It also highlights the parts of a page that are SEO relevant and provides a spreadsheet download of your session.
Google Keyword Planner. Google Keyword Planner is an essential tool for discovering estimates of search query volume. Get historical statistics, discover the performance of a keyword list and create new keyword lists by merging multiple keyword lists.
Übersuggest. Übersuggest is a search tool to quickly find new keywords not available in Google Keyword Planner. Copy and paste your keywords into a spreadsheet or download them as a CSV file.
Search Latte. Search Latte is a tool for creating international Google searches. Enter your keyword, then enter any combination of top-level domain, country, and language.
SEO spider. The Screaming Frog SEO Spider lets you quickly crawl, analyze, and audit a site from an onsite SEO perspective. View, analyze and filter exploration data as it is continuously collected and updated.
SEO Center. SEOCentro provides a variety of SEO tools to monitor your site’s performance, including SEO Analyzer, Meta Tag Analyzer, Rank Checker, Keyword Analyzer, and Social Media Shares.
Check My Links. Check My Links is a Chrome extension that quickly finds all the links on a web page and checks each one for you. It highlights which ones are valid and which ones are broken.
GTmetrix. Determine the speed of your site with a tool that actually loads it. Get load time, page size, total number of requests, reading, etc. Monitor your pages, set alerts, and get actionable recommendations. Monitor up to three URLs with a free basic account. Pro plans start at $14.95 per month.
Map Broker XML Sitemap Validator. Here is a free tool that checks if you have a valid sitemap and verifies if your sitemap links are working.
Open SEO statistics. It is a Chrome extension to access the Google PageRank, Alexa Rank, Compete Rank and Quantcast Rank of the current web page, in addition to obtaining information about backlinks, indexed pages, cached pages, social networks, Whois, Geo IP location, etc. .
Link prospecting query generator. Enter a keyword, and select the type of link you want to prospect. The tool will display a search list for your favorite link prospecting tool.
Google Analytics SEO Spam Killer. This is a free tool to keep your Google Analytics data and statistics as clean as possible by filtering out spammy referring domains.
Google mobile-friendly test. This test analyzes a URL and reports whether the page has a mobile-friendly design. Make sure your site is not penalized for not being mobile friendly.
Zadro Web SEO Auditor. This tool provides a variety of useful facts and metrics, including Google Page Speed and PageRank, Page Authority and Domain Authority from Moz, your top ten keywords by SEMrush, social links, and more. .
SEO book tools. SEO Book offers a variety of free SEO tools as web apps and browser extensions, including keyword suggestions, meta tag generator, link suggestions tool, SEO test tool spider and a typo generator.
Optimize. Seoptimer is a daily use tool to get a quick overview of more than 20 SEO factors on your website.
SEOquake. SEOquake is for Firefox, Chrome, and Opera browsers. Get a site’s insights on a wide range of metrics like PageRank, Google Index, Alexa Rank, Keyword Density, and more. Get parameter values under each search result from Google, Yahoo, Bing, Yandex and Baidu.
Search for SEO chat suggestion keywords. Here’s a keyword generator that provides multiple levels of suggestions related to your original keyword.
SEMrush. SEMrush’s free tools provide insight into a site’s performance, including organic and paid search, backlinks, top organic keywords, organic competitors, and competitive positioning. The basic plan is free. The Pro plan is $69.95 per month.
Moz Open the site explorer. This free tool from Moz allows you to assess the influence of a site. See the inbound links to the page, subdomain, or root domain you entered, then analyze the linking pages.
Google Page Speed Insights. PageSpeed Insights analyzes the content of a web page and then generates suggestions to make that page faster.
Link Miner. This Chrome extension checks web pages for broken links and extracts metrics on those links. Get links and social data on any URL on a page, display link data next to each link, and export link data.
Google disavow tool. If you think your site’s ranking is compromised by low-quality links that you don’t control, ask Google to ignore them when evaluating your site.
Yoast SEO WordPress Plugin. Yoast SEO is a plugin for WordPress.org users. It integrates everything from a snippet editor and real-time page analytics that helps you optimize your page content, meta descriptions, sitemaps, and more. The base is free. The premium is $69.
Panguin tool. Here is a tool to monitor your ranking when Google changes its search algorithms.